LBS Radio Emerges as Northern Uganda’s Fastest-Growing Station, Survey Finds

  Download the Full Survey Report on 90.3FM LBS Radio

According to a recent survey commissioned by Unipol Media Agency, 90.3FM LBS Radio has established itself as a highly popular radio station in northern Uganda. The survey aimed to determine the reach and influence of the radio station, targeting a sample size of 100 people per district in the districts of Alebtong, Amolatar, Amuria, Dokolo, Kalaki, Kwania, and Kaberamaido. The study was conducted from September to November 2022, with 630 respondents in total.

The study found that 89% of respondents consider LBS Radio to be the fastest-growing radio station in the region. Furthermore, 69% of respondents trust the station’s news portal for news and topical information from northern Uganda. The radio is also experiencing high traffic growth on its website, with daily page views increasing from just under 2,000 at the start of 2021 to over 8,984 by the end of 2022.

The survey also highlighted some areas for improvement for the radio station. Currently, 45% of the content is in Luo, while only 20% is in Kumam, 20% in Ateso, and 15% in English. The radio station should allocate more time for Kumam and Ateso programming to cater to a wider audience. Additionally, the station should explore other platforms to increase listenership and diversify its streaming services.

Despite these areas for improvement, LBS Radio has several core strengths, including its affordability, availability, loyalty, local focus, and convenience. The study found that 61% of Luo-speaking listeners tune in to LBS Radio Sports News, while 49% of listeners preferred the Wilobo Dag Nyapo show, which runs from 6:00 am to 10:00 am. The survey also revealed that 48% of listeners preferred LBS Radio News in Luo or English compared to other radio stations in the region.

In conclusion, LBS Radio has a significant listenership in northern Uganda and should continue to capitalize on its strengths. However, it should also take into consideration the areas of improvement identified by the survey to expand its reach and attract more listeners. By doing so, LBS Radio can solidify its position as the region’s fastest-growing radio station.

 Download the Full Survey Report on
90.3FM LBS Radio


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