Kampala -betPawa Uganda has kicked off its partnership with the country’s growing indoor football game – Futsal – by unveiling a new brand identity for participants of this sport.
This takes place on the backdrop of the partnership signed in September with the country’s football governing body, the Federation of Uganda Football Associations (FUFA), which entails an umbrella sponsorship of three football properties, among them the Futsal league. Under this new sponsorship deal, the betting brand becomes the title sponsor.
betPawa’s Country Marketing Manager Ivy Igunduura said the partnership aims to broaden the vision for the growth of Futsal in Uganda. This, she said, will be achieved by helping to amplify the Futsal Association of Uganda’s brand identity among players, coaches, club owners, fans and international organisations with an interest in the game.
“As Uganda’s official football partner, our partnership with the Federation is focused on creating equal opportunities for both the well-established leagues and the nascent ones, hence our being here today to unveil our plans for Futsal,” Igunduura said.
“We want to work closely with the Futsal community in Uganda, which includes fans and players, among others, to develop initiatives that promote the growth and development of this game in the country. One of the major positives from our engagement will be a direct benefit to the players through the betpawa Locker Room Bonus.”
The betPawa Locker Room Bonus (LRB) is a cash token (mobile money payment) given to players of the winning team who make the squad list per match. It is sent to their phones after every match they win and before they leave the stadium. Under the umbrella deal signed between betPawa and FUFA in September, 25% of the value of the UGX 1.18 Billion will go towards the betPawa Locker Room Bonus. All players picked for the match day squad will be paid UGX 150,000 each for every fixture their team wins during the season.
Other benefits being introduced to the betPawa Futsal League include awards for most valuable player of the season, best goalkeeper, coach, player of the season, most assists, and young player of the season. During the partnership kick-off event held on Monday, betPawa also gave kits to all 16 participating teams in the league.
“betPawa is committed to inclusivity, actively collaborating with the broader sports sector for a lasting impact. Our dedication extends beyond business; we aim to promote the sports sector globally,” said
Allan Tumushabe, MD Chop Gaming which trades as betPawa Uganda
Justus Mugisha the FUFA 1st vice president said “We are putting a lot of emphasis on Futsal and we are glad that we have betPawa that will bring us money and visibility to this game. We want to make Futsal a mass sport that’s played across the country.”